ConvertKit vs MailChimp: Which Email Marketing Service Should You Choose?
Email marketing is a crucial part of running an online business, but with so many email marketing services available, it can be challenging to decide which one to use. In this article, we'll compare two popular email marketing services, ConvertKit and MailChimp, to help you make an informed decision about which service to use.
ConvertKit
ConvertKit is an email marketing service geared towards creators and bloggers. It offers an easy-to-use interface that allows users to create targeted email campaigns that are tailored to their audience's interests. ConvertKit also provides extensive automation tools that simplify the email marketing process, making it an excellent choice for those who want to automate their workflows.
Pros
- User-friendly interface
- Customizable email templates
- Extensive automation options
- Great customer support
Cons
- Limited A/B testing options
- No free plan
- Limited design and customization options
MailChimp
MailChimp is one of the most popular email marketing services available. It's primarily geared towards small businesses and provides users with a wide range of customization options. MailChimp also offers excellent deliverability rates and detailed analytics, making it an attractive option for those who want to track and analyze their email campaigns' success.
Pros
- Wide range of customization options
- Great deliverability rates
- Offers a free plan
- Advanced A/B testing options
Cons
- Pricing can get expensive quickly
- The interface can be overwhelming for beginners
- Limited automation options
Pricing Comparison
When it comes to pricing, ConvertKit and MailChimp have different models. ConvertKit pricing is based on the number of subscribers, while MailChimp pricing is based on the number of subscribers and the number of emails sent.
ConvertKit's pricing starts at $29 per month for up to 1,000 subscribers, while MailChimp's pricing starts at $9.99 per month for up to 500 subscribers.
Conclusion
Both ConvertKit and MailChimp are excellent email marketing services that provide users with unique features and options. In summary, we suggest ConvertKit for bloggers and creators who want extensive automation options and a user-friendly interface. On the other hand, we recommend MailChimp for small businesses who want advanced customization options and detailed analytics. No matter which service you choose, make sure to start your email campaign on the right track by spending some time brainstorming creative subject line ideas.
References
ConvertKit Features
MailChimp Features
MailChimp Pricing
ConvertKit Pricing